We are pleased to announce that we have received the first Atzgeier Award in the Long Termism category.
(President: Koichi Fujita) has won the Long Termism Award at the first Atotsugi Awards in 2023.
This award follows the Pentawards Silver Award for global package design received in 2022 and the Audience Award at the ICC Summit in 2023.
The Long-Termism Award is given to companies that “take a long-term perspective and achieve both happiness and business performance for all concerned across generations.
Despite the stalemate of being a long-established local company, the company has developed commercial products and sales channels that can compete in the global market. In the process of developing the products, the company has partnered with local farmers and contributed to their sales. The award was given in recognition of the company’s innovative approach to the Japanese sweets market, which is a traditional Japanese culture, and to the local primary industry.
